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Commercial Printing Tips & Tricks Blog | Cedar Graphics UV Offset & Digital Printing

Marketing Alchemy - Transforming Leads into Gold

Posted on 1/8/2015 by Justin McDonald in Marketing Ideas

Marketers are modern day alchemists. Often using meager budgets and resources, we are expected to turn lead (leads) into gold. We retreat to our offices, bathed in the warm glow of our laptop, mixing a steaming concoction of databases and designs, with the exact right amounts of messages and media hoping to result in the fabled positive ROI. Much like alchemy, some of our marketing decisions are purely speculative and to my knowledge, nobody has discovered the fabled “marketer’s stone”.

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Cross Data Marketing - Increasing Engagement and ROI with Data

Posted on 6/27/2014 by Justin McDonald in Marketing Ideas Cross Media Marketing Variable Data Printing Video

Did you miss this quarter's Hiawatha Business Summit sponsored by the Cedar Rapids Metro Economic Alliance? Hosted by Cedar Graphics, this quarter's focus was on If I only knew ____, I could do ____better. Watch this video to learn more about what data you have and how to use it to increase direct mail ROI.

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QR Codes - How they work and how to use them effectively

Posted on 12/1/2013 by Justin McDonald in Design Ideas QR Codes Marketing Ideas

QR codes can be a great tool for engaging your customers when used with a printed piece, but if done wrong, they can be confusing and frustrating. We've done the research for you and have listed the best practices and a few unique ideas to ensure that your QR code campaign goes as planned.

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